“Finally, Brand Activism!”
Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh...
View Article“How to Become a Brand Activist”
Our economic system of Capitalism is both praiseworthy and blameworthy at the same time. We need to acknowledge that worldwide Capitalism has lifted many out of extreme poverty. But almost…
View Article“The Future of Brand America: Lessons from the Super Bowl and Beyond”
Where are we going? When it comes to Brand America, the United States stands at an inflection point. It can be argued that what makes America great is our values.…
View Article“The Social Purpose of Business: Brand Activism as a CEO Imperative”
A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good.…
View Article“Brandshaming: The Kids vs. The NRA”
On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…
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